Challenge

No customer visibility into orders

Material scientists needed a way to quickly search and test new materials without expensive lab trials. The platform had to handle complex data visualization and integrate with existing lab equipment.

Divergence

Reframing ERP data & transparency

User interviews revealed scientists prioritized data accuracy and visualization clarity. They needed intuitive search filters and comparison tools.

Ideation

Simplifying complex systems

I created wireframes and UI designs focusing on data visualization and search functionality. I used Sketch for rapid prototyping and collaborated with engineers for feasibility.

Convergence

Validating self-service over staus calls

Usability testing confirmed the effectiveness of the search and visualization features. Feedback led to refinements in the dashboard layout.

Solution

Order and consignment visiblity

HPM launched with a comprehensive search interface and advanced data visualization tools, allowing scientists to discover materials efficiently.

Outcome

Executive buy-in for digital transformation

The platform gained 100+ users, accelerating material discovery and reducing lab costs. Users reported significant time savings in their workflows.

Takeaways

Trust comes from data clarity

Effective B2B design requires deep understanding of user workflows and data needs, prioritizing clarity and efficiency.