Challenge

Driving adherence without sacrificing engagement

Chronic dialysis patients often struggle with adherence, isolation, and managing complex daily health tracking. The challenge was designing a highly engaging digital tool that improved patient quality of life and health outcomes by combining personalized tracking with community support, all while maximizing insurer value.

Divergence

Learning that data alone was not enough

Working with a Research Lead and Product Manager, the initial concept underwent multiple pivots. Research indicated that combining personalized data tracking with a peer support community was critical for long-term adherence and engagement. The necessity for quick design changes was driven by the concept not being finalized until two weeks before the presentation.

Ideation

Designing at speed under constant pivots

The process was defined by lightning-fast design and testing due to the last-minute concept finalization. I provided all UI/UX design, using Sketch for high-fidelity screens and Principle for animations. My primary role was producing quick iterations based on user feedback and constantly revising screens to align with the many rapid concept pivots.

Convergence

Validating motivation through tracking and community

I built the final prototype in Invision, integrating animated elements via Photoshop GIFs to demonstrate the product's dynamism and engagement features. Testing validated that the combination of personalized tracking data and the community feed was both intuitive and motivating for the dialysis patients.

Solution

Personal health tracker plus peer support forum

The final solution was a comprehensive digital health service combining a personalized Health Tracker (allowing patients to monitor key vitals and activities) with a secure Community Forum (for peer-to-peer support), designed to drive healthier habits and better patient outcomes.

Outcome

Dynamic prototype proving insurer-ready care value

Despite being completed simultaneously with another major project (Daheim) and facing an extremely tight deadline, the project successfully delivered a fully realized, highly dynamic prototype. The presentation showcased a clear path for insurers to optimize care value through enhanced patient self-management and community engagement.

Takeaways

Rapid iteration fuels product clarity under pressure.

This project was the ultimate test of speed and adaptability. The key takeaway was the ability to deliver high-quality design, complex animation integration, and validated screens under extreme time pressure and constant concept flux, proving the ability to pivot rapidly with product strategy.