Challenge

Matching complex creative needs with the right talent

Designing an intuitive end-to-end media ecosystem that served video producers while remaining scalable and manageable for internal teams.

Divergence

Understanding trust driven creative workflows

Research focused on professional producer and editor workflows, revealing the importance of trust, clarity, and smooth onboarding to drive meaningful engagement.

Ideation

Designing critical user touchpoints

Owned the design of login, onboarding, tutorials, and user profiles, iterating weekly with client feedback and refining core flows using high-fidelity designs in Photoshop.

Convergence

Completing the full ecosystem experience

Contributed to the complete marketplace prototype, then independently designed the Admin Portal to enable efficient content and user management across the platform.

Solution

Marketplace plus admin management system

Delivered a dual-platform solution: a user-facing marketplace connecting producers and editors, and a purpose-built Admin Portal enabling long‑term operational control.

Outcome

Operationally sustainable creative platform

Established the marketplace's foundational user experience and delivered a fully functional Admin Portal, providing the client with the tools needed to manage and scale the ecosystem.

Takeaways

Systems thinking extends beyond user experience

Designing the product and the tools that run it strengthened platform resilience and sharpened my ability to independently own and deliver complex internal systems.